Honda is well known by non car/tech people. My grandparents would buy a Honda because it has a reputation that Tesla doesn't have at this point.

After a few years of people seeing them around, and them appearing in reliability surveys etc, that may change.

Although with their dealership/internet only sales plan up in the air at the moment, that still may not make a difference, because I still can't see my grandparents buying a car off the internet.