I stayed in Peru for a couple years pre-facebook. I told friends and my host family I'd stay in touch and we all shared email addresses. I wrote less than 3 emails.
Next couple years go by and they start shooting friend requests and suddenly I am interacting with long lost friends, talking about their kids, jobs, and reminiscing about the dumb things we did together.
There are definitely other ways to communicate, but there's something about social media that reduces the effort required to connect with someone. It's irrelevant that you might change your address, phone number, or even email address. You have a fixed place that I can contact you and reach out. Oh, and it's the same website where I can find my favorite college roommate too...