Formatting an ebook for the Kindle is not something automatic. This is real work. If someone does this for me and then charges me 99 cent for "Pride and Prejudice", I have nothing against it.
Also, did you read the article:
"They took the text version, stripped off the headers and footer containing the license, re-wrapped the sentences, and made the chapter titles bold,"
That does not exactly sound like strenuous editing and curation.