Facial recognition is key to some of their projects — say, verifying who uses a security badge or (possibly) things like the Go store to match you with your account.
It’s also ignoring the generally silent shareholders who want Amazon to develop such technologies, who want them to have government contracts, etc. Or who view Amazon managing such a service in the open and where we can discuss it as superior to someone like Palantir doing the same, and don’t believe it’s possible to restrict all companies from developing that technology — particularly those less open to public pressure or oversight.
You’re assuming a vocal cohort of anti-American, uninformed activists represent the majority of Amazon shares — and I don’t think they do.
Frankly, if BlackRock drops weapons trade, I’ll drop my iShares: that would be them failing to represent me as my fiduciary.