The card is probably a good idea. No fee, simplicity, and convenience are good for the consumer. Only selling to Apple product users means a certain band of wealth and thereby lower default rates are implicitly targeted. It’s a good deal for both, especially for consumers who wouldn’t normally spend enough to earn something noteworthy or even positive against the card fee on better cards. News is also a pretty good deal if you like news... but yes, both are really boring. It seems like something interesting to apple investors, but not consumers.

The games platform sounds both boring AND unlikely to do well