Definitely a scam of some sort, but where does the data go?
Holy crap that website is bad. Every few paragraphs (pretty short ones) there's all caps and bolded links like "READ MORE" or "WATCH BELOW" for tangential content. It's hard to tell whether something was a heading or tangential spam.
Umatrix + FF Reader Mode works fine on it.
Perhaps. It might be worth nothing that Louisville has a bunch of pharmaceutical companies operating there.