Netherlands makes trains free on national book day for those who show a book
independent.co.uk
independent.co.uk
"Boekenweek" is one of the most memorable "commercial celebration" weeks for me at least, remember fun activities at libraries when I was a kid.
Also, the OV-chipkaart is great - you can use the same card on trains, trams, buses and underground across the Netherlands.
I didn't travel much until a few years ago, but since then I've come to learn that the Dutch railways is probably the best I've seen yet (which doesn't necessarily mean it's the best as I can't compare all systems, but certainly seems among the best).
UK trains tend to have better service though: more power sockets (although I assume it's more common in NL too now? Haven't been in 4 years), and better catering. There's almost always coffee, and some trains even have a bar with beer/wine at comparatively reasonable prices.
Where I'm currently living in New Zealand doesn't even have a train connection, even though it sports a famous railway station :-(
[1]: See my confusion here: https://travel.stackexchange.com/q/37196/20608
If you use them occasionally you think they are amazing and much better than most other networks but if you rely on them everyday then you quickly realize how bad they are. Lots of random delays and unpredictable behaviors. Smallest change in weather causes disruption. And they are actually expensive even in comparison. (I cannot find the EU report that showed that, I’ll update the comment with it)
Also there is so little space for luggage or prams.
Which has pretty atrocious reviews on https://www.goodreads.com/book/show/44283944-jas-van-belofte
I used Google translate to check that it's not brigading or something because of book week, but no, people really do seem to hate the book.
E-books have great features no doubt, but people buy them online, and traditional book stores aren't fans.
Ironically, I bet people today read far more than ever, as that's how they interact with their phones.
But this sponsorship just makes sense as marketing for them, they want to be seen as a way to travel that can be combined with reading a book, since you can't driving a car. That is not "massive subsidy".
It later got split into the railway infrastructure (ProRail, which owns the tracks) and railway operation (NS, which runs the trains and competes to a limited extent with other train companies). NS runs at a profit, though may receive subsidies to run non-profitable lines, though other operators can also bid on those lines, and particularly in less densely populated, and therefore less profitable, parts of the country, some of these lines are run by other companies (usually either foreign owned or set up by bus companies).
Personally I think the real profit of a good public transit system should not be in money, but in public mobility. More people using the train also means less cars on the road and therefore less traffic jams. And being run for profit makes the NS care less about that aspect. For that reason, I'd prefer if they'd kept it state-operated and run specifically as an alternative to cars.