How much do you think is enough?
(Take this opinion with a grain of salt, I haven't done my own startup, yet.)
http://www.chicagomag.com/Chicago-Magazine/August-2010/On-Gr...
That's very different from dreaming up an idea and then forgetting about it for 30 years while you work on your day job.
It was focused more on supporting/eliciting action regarding "causes" than selling local services at a significant discount to msrp.