With services like Rdio, Netflix, and Steam it's actually easier for me to get what I want legally now. Lots of people don't pirate because of the cost, it just used to be the easiest/fastest way to get music/movies/games.
http://www.time.com/time/specials/packages/0,28757,2032304,0...
Rhapsody opened in 2001. If it took 9 years for music piracy to be "over", then I think there's something more at work than the "it's easier to pirate" defense.
The Canadian version of the RIAA is even dumber than was originally though possible.
Amazon MP3 opened to the public ~3 years ago. Did you pirate your music before? What requirement did it satisfy? Multi-platform-available DRM-free watermark-less high-bitrate MP3s?
I guess the fact that I've been employed for the past 5 years and had money to spend on music also helped change my habits. Hence why I'm against suing college student who become your customers after.
(If you want to get pedantic about it, I suppose you could say that this is just an extension of the definition of ease-of-use; members of this demographic would have to go find and work a job in order to obtain media legally. In that sense, pirating is easier.)