It would be good if it were actually and deliberately properly designed this way to create an arms race of "who can get more general-purpose computing power for less" because it would accelerate technology development with this Red Queen effect...
Unfortunately they've missed the "general purpose part" - most mining todays is done by special-purpose hardware made for mining only, and improving it is generally useless for CPU / GPU / TPU design.
I'd fully support a similar coin that would be mine-able on GPU / TPU / other-general-matrix-multiplication-hardware because it would lead to a race decreasing the price of hardware that can run large neural networks :)