> "Do you need a hat shaped exactly like a golf ball? At Dave's Golf Ball Hats we sell six sizes!"

The implicit message here is buy buy buy. "There's cool hats shaped like golf balls. Everyone's getting one! I need one too!"

Do I really need a hat shaped like a gold ball? Do I need any of the crap our materialistic society says I need?

Ads like this are trying to shape my expectations about myself, the meaning and purpose of my life, and what I need to feel fulfilled; and all for someone else's benefit, not my own. I have made it a personal goal to reject consumerism, and instead live a simple, sustainable, and efficient life. Rejecting ads (electronically blocking where possible, mentally blocking everywhere) is part of how I'm trying to achieve that goal.

Any company trying to sell me something that I didn't seek out myself is my enemy.