RIM buys TAT, BlackBerry UI in danger of becoming awesome -- Engadget

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7 pointsaliasaria2 comments

This will be huge if RIM goes all-in with this. Spending the money was the easy part – integrating the capabilities and actually using the talent to make outstanding products will be the real challenge. This will probably mean involving TAT at a much deeper level than they would have as a client, getting input at the hardware level instead of just handing the design teams a finished spec and telling them to design on top of it.

This is really the key for them.

I was at a talk by the UX lead for RIM and that team had about 9 months to coordinate/finish all the UX efforts for OS6.

UX (and UI by extension) have a long way to go at RIM. OS6 was their first foray into seriously creating a quality User Experience, which means they bringing lots of brand new ideas to the table. They still lack a holistic integration of UX throughout the company and this is crucial to achieving a good UX and allow TAT to achieve their full potential

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