This becomes even more difficult for owner large amounts of shares in the same company since you selling could have a negative effect on the shares. The reason they have the value could be that the market thinks you are in it for a long time and will provide additional value, once you start selling it could trigger a larger sell-off.
Or there could be a financial crash and the value could be cut in half.
So cash and cash-equivalent assets are special and worth more if you need to eat right now.