Eh, I think it's kind of pretentious to demand using a special title when referring to people like this. It's just a degree. I don't demand people refer to me by using my work title in front of my name and I've been doing this for a lot longer than 5-7 years. The people I've met who correct you on how to address them by their title invariably come off as (and usually are) arrogant assholes.

Titles in general seem quaint and obsolete to me (and to many others). Seems like a relic from centuries ago, like from monarchies. I don't see why not participating in this is a "problem" or a "damn shame".