I don’t believe there is pain. All the studies in the US have shown that improving biking infrastructure immediately improves retail sales (it’s obvious why...you throw bikes in the mix, and walking is also a lot safer, and everyone who enters a retail store eventually needs to walk, so a nicer walking environment makes it better for all their customers).

The complaints are likely a combination of general aversion to change, the fact that most retailers are likely drivers and identify as such and look at bike improvements as an attack on their group, and media reporting that focuses on those who lie on the extremes.