I was also the marketing guy, making pitches and going for startup competitions, exhibitions, film festivals and every other thing you can think of for us to grow. When I had spent all my savings, I had to convince an investor to fund a startup that didn't have the desired traction and making zero profit. I was a desperate young entrepreneur.. Alas, it was a bad decision eventually but it was a life saver at that time.
About the mobile payment integration angle. Am sure you will understand how difficult it is to partner with a telco without the required numbers they want to see. Mobile money is popular in eastern Africa but not in the west where most of our customers were and a few from USA. our best bet was carrier billing but like I mentioned earlier, you don't just contact a telco and ask for partnership! I know a few friends whose startups are very successful and it had taken them almost a year to get a meeting with the right person in the telco company!!!
we eventually found fortumo but we closed shop before we could implement. It's really easy for you to criticize but you have no idea how hard it was for us to run a startup with less than 0.1 percent chance of survival for 2 years. lol.
Thanks for the comment again.