Good feedback. We thought about the different ways to frame the value prop and "serverless" is what resonated the most with us because: 1/ you can load data, process queries and build apps/dashboards without ever thinking about servers -- so, no provisioning or capacity planning required. 2/ you only pay for amount of data actually loaded and indexed -- so, no idle servers costing you $$$s.
If you have better suggestions that feels more accurate, please share and we will definitely consider it.
Touche on the "cloud hardware" bit. We will fix that soon.