They use the very early Aphex Twin works on TV as background/intro music. Millions get 'ambiently' subjected to what started out as far from 'accessible', i.e. 1000 white label pressings on his original label Rabbit Recordings.

I am impressed that Warp are still going, there is and was something magical about seeing that logo majestically spin round at 33 rpm. In the days before the Internet you only found Warp records in independent record shops, the High Street majors were hiding the good stuff from you. Plus the BBC banned dance music back then. You had to be a true 'raver' and into the music to hear Aphex Twin, it slotted in to the 'chill out' part of the scene.

This is why I find it so funny when I hear a little bit of Aphex Twin, Autechre or other Warp stablemates such as Sabres of Paradise as the backing track to a BBC documentary about serious stuff.

Imaginably anything is 'accessible' given enough time. The audience are always playing catch up with an innovative artist.