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I suppose a supplier choosing to work with Walmart could have chosen any reseller/distributor, whereas with apps you're pretty much limited to App Store / Google Play. Not everyone shops at Walmart, but almost everyone shops for apps at App Store / Google Play.

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>almost everyone shops for apps at App Store / Google Play....

In fairness, "almost everyone" shops at Target/Walmart. That's why everyone's so desperate to get the buyers at Target and Walmart to do business with them. It's worse actually, because you can get on App Store or Google Play, and still not do very well. Whereas if you get space at Target you're set.

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