haha Google seems to do this with a ton of projects. Make it half way and give up. They do it so publicly so often there's a whole Wikipedia page for every project they've started and killed.
Just got another one to add to the list.
Just got another one to add to the list.
If they manage to get an initial positive result and have some publicity, then the project is basically done. No one has interest in it anymore.
"We would need to essentially rebuild our entire network in Louisville to provide the great service that Google Fiber is known for, and that's just not the right business decision for us."
That's exactly what the shareholders want to hear. Capitalism's myopic focus on "maximizing shareholder returns" will usually choose the cheaper option over doing the Right Thing.