Did Storytlr even bother asking people to pay for the service? Seems kind of strange that with 10,000 users you can't at least cover $500 in hosting.
At $5 a month, that's only .1% signup required.
At $5 a month, that's only .1% signup required.
Sales start from 0, and they continue from there. Until you have sold it a few times, who knows if .1% is incredibly easy or impossible. Sometimes any number >0 just isn't going to happen.
I mean if only ask for $1, and get that dollar from only 1% of China, I'd be a millionaire!
The fact is that you guaranteeing sales are $0 if you never ask for money.
They didn't even ask anyone to pay.