I love Jobs' endorsement of Miele washing machines. Where I grew up in Austria all everyone had was Miele. They were ridiculously expensive. Their slogan was "reliability for many years" which was an understatement as they actually ran for 20 or 30 years no problem.

Also him discussing the new washing machine with his family for 2 weeks! Fascinating. I don't think many Billionaires would do that.