However, it's much like reading the marketing literature for a TV or a camera. There are a lot of impressive-sounding trademarked terms being thrown around about for the various ways that hearing aids improve sound quality, but without independent evaluations it's hard to tell if they are doing anything or it's just hype for pretty simple algorithms.
A case in point from the article: "The Livio AI, as the new device is called, uses tiny sensors plus, as its name suggests, artificial intelligence to selectively filter noise and focus on specific sound sources—for instance, the person across the table in a busy restaurant [...]"
My hearing aids supposedly do that too, but it's hard to tell. How much is a real improvement how much is updated buzzwords?
(Natural language translation, on the other hand, would be quite the thing, if it worked.)
"The cost is next-level, too: $2,500 to $3,000 per hearing aid or more, depending on the doctor and his or her services."
Mine cost about the same. Nothing unusual there. (Actually what is new is that prices for low-end hearing aids went down due to Costco's competition.)