American cars don't sell well on any market outside the US domestic one. If you need a tough vehicle for the desert, you buy a Toyota Land Cruiser, not a Chevy pickup truck. If you need a well-built, well-handling sports car you buy a Porsche Cayman and not a Ford Mustang. Comfy long-distance cruiser - a Mercedes E-class over a Cadillac CTS by a huge margin.

The decision to buy an American car outside the US is completely irrational and emotional. In Europe it's mostly the posers who want to look rich to the untrained eye, by owning something rare that has a less advanced drivetrain and worse build quality than the comparable European and Japanese offerings.