This is why cards like The Apple Card, which allows you to generate cards on the fly, is better for consumers. Just generate a card for LA Fitness and delete it when you close your account. This would eliminate a big chunk of fraud (including the shady shit LA fitness does) when your card details are sitting in many databases (some of which are not encrypted in anyway).
I’m not saying Apple card is great, just that feature of it.
Consumers have routinely ignored this feature. Like so many security things, it's just not sexy enough for them to care and take on the hassle of older clunky solutions. The rise of digital payments and the movement away from a plastic card is making this much easier on people, by embedding the virtualization in the flow automatically instead of making users take steps to generate and manage.
But those who cared could always do this. It's just that so few cared.
I would never trust them to handle anything more complex like virtual card numbers.
Glad that its a bigger thing than beyond Apple, so I'm wondering if it is a case of it being a customer ignored feature, or case of it and it's virtues being bestowed upon the customer. I can't say how customer relations and usage of such features and how the customer is informed in America. I am aware though that credit card usage in America is more prevalent than the UK. Least that was the case years ago, may of changed. Certainly debit cards are more utilised in the UK and may of become more common in America.
Though it does make a credit card more palatable for me again, so thank you for making me aware of this, shame all those credit card spam and junk mail offerings never mention such a feature, but I'll shall enquire.
Note that with the Apple Card, while you can regenerate the number, it shouldn't be used in the same way as Privacy/other virtual card services. See this TC article[0]:
> Card numbers are manually regenerated only, and do not automatically rotate. There is, currently, no single-use number support or single-merchant number support.
Also, it is very likely the "regenerate" function will send your new card to Visa/Mastercard's card updater service.
Capital One has a browser plugin called "Eno" that allows one to do something very similar to what you're saying.
Good luck winning that in small claims.