Ask HN: How to sell SaaS to not so technical people?
It's relatively easier to sell to people hanging on Medium, hackernews, LinkedIn. But what about them who don't hang out there?
Also, make sure you can clearly articulate the problem you are addressing and how your solution tackles that. If you know your market well, you shouldn't need to convince them that the problem is real - they should be feeling it everyday.
Your solution should be simple and fit into their existing workflows. And finally the pricing should be something that fits in their budget.
If all of these are true (and they should be for your SaaS product to be successful) then the only challenge you should have is getting in front of your customers (ie. distribution) and not closing the sale.
See how salesforce.com launched:
https://www.businessinsider.com/marc-benioff-salesforcecom-c...
Note that the "No Software" idea was compelling to non-technical people because if you run Salesforce you don't need to have a technical staff to run it.