Basically, the new profile has become more ad-friendly than what it used to be, user friendly. No, I don't like the way my communications (Wall Posts) have been sidelined and ads have become the most prominent feature in my profile page.

I was scrolling the comments wondering if others saw that as well. Maybe their internal designer won his bid for the new design by making the ads more prominent.

they're wider too, and immediately beneath semi-relevant content...