How would you prefer Coca Cola get their product to you? I suppose don't drink Coke or anything else you need to ship in a bottle at volume to prevent pollution when people throw things in the ocean.
In general, I think we will find more success in pragmatic alternatives that make sense in the market (which could obviously include applying the cost of externalities like pollution on companies that use single-use plastics) so a recycling option that allows for more efficient re-use to reduce the overall volume created seems like it would only help the cause?