Thoroughly enjoyed this. I'd love to read a bit more detail on his process of spinning up the customer relations sides of the business that he mentioned. What was the hardest thing to get right? What were the unexpected pitfalls?
Peter here (author).. happy to share a little more. I oddly enjoy the customer relations side the most. It's so old school - alot of my customers are surprised when a real human picks up the phone to take their order. The hardest thing to get right (and we continue to refine) is the logistics part. The pitfalls I encounter are the very tight margins. If I take my eyes off of operations, I could quickly go under water.