I will be waiting until I can analyze my DNA myself, without handing it over to a company that is going to do whatever it wants to with it. We are not yet able to fully appreciate how valuable DNA is, and yet everyone seems delighted to pay companies to take it from them.
Perhaps they will be less delighted when they are convicted of a crime based off of a false positive, have their DNA shared with Facebook to Improve Their User Experience ™, or have their DNA made public after yet another security breach where it is left on an unsecured server.
Remember that your DNA is very valuable, literally. Those who have noticed recent progress in genomics should realize how valuable it would be to a competent advertising company, allowing them to profile and predict users with significantly higher personal accuracy, even if all they are doing is performing basic GWASs (https://en.wikipedia.org/wiki/Genome-wide_association_study).