Anybody who works in the industry has heard of them -- they're the IAB in IAB standard ad sizes, etc.
What do you mean by submarine?
What do you mean by submarine?
Article supplied by industry group or PR firm, passed off as original reporting.
edit: Compare it to this article in the new york times, http://www.nytimes.com/2010/12/02/business/media/02privacy.h..., three days earlier, which contains the FTC perspective, as well as comments from Google and Mozilla (and a note that Apple declined to comment).