"60 Minutes overplayed a purely cosmetic change"
It's a purely cosmetic change that affects half a billion people. Does every web startup deserve news coverage when they redesign? No. Does facebook? Yup. The impact is larger. Pretty simple.
It's a purely cosmetic change that affects half a billion people. Does every web startup deserve news coverage when they redesign? No. Does facebook? Yup. The impact is larger. Pretty simple.
Facebook has done a lot of redesigns, this is just a redesign that acts as a suitably rich metaphor for highlighting what the "new social web" is all about, or at least what part of the "new social web" is about at a level with which people can follow along.
as another commenter said,
"this is just a redesign that acts as a suitably rich metaphor for highlighting what the "new social web" is all about"
that creates a narrative that 60-minutes can get behind and milk, for eyeballs, fun and profit.
if the Red Cross poured millions of dollars into an entirely new online strategy that had a strong TV-friendly narrative ("the future of donations is social" or what have you), I'm sure they would be attractive to 60-minutes too. That's only part of the equation though, you need a hot PR team in place who can reach out to major channels like this and pitch the story right. You don't get on TV just by existing.
No.