I always assumed that this is an SEO practice?
I know I read this somewhere, but can’t find the reference now. So, take this with a grain of salt or a starting point for your own research :)
I assume people are trying to be the next online cooking personality who gets to publish a book. I've seen a couple in shops with pictures of YouTube recipe demonstration people on the cover.
Also, more text is more "content" to mix adverts into.
I just assume that they associate recipes and foods with times and places and people (generally happily) and it's akin to "do you remember that time mother cooked weasel?" kind of conversations you'd have with people, except on a blog.
But a lot of the sites I've seen don't feel that way. They feel like they are desperately trying to feel that way though (the old "sincerity is key: once you can fake it you win" skit).
Ah, yes. Of course. This is the most plausible explanation IMO.
Acronym expanded for the benefit of anyone else who's browsing HN before coffee and would have taken a similarly embarrassing length of time to infer the likely meaning of this one, which I'd never seen before.