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Unfortunately, MLMs are legal, and since a service is being done for pay (ads count as a 'service') then this is probably legit.

But I thought the point of Brave was to pay content authors. Wouldn't a simpler and more consistent solution be to make it so that if a viewer received a payment for viewing ads (man that is hard to type) that the money is held in escrow until they pay it out to a site the user has visited?]

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That's the basic setup of the Brave browser. You get shown a few Brave ads every so often and you can automatically "tip" sites by setting your preferences. It's kind of like Spotify where whatever you "earn" during a month gets distributed based on the amount of time you spend on a site. You can also not tip anyone but the Brave tokens expire after a while for the end-user if not used. This is just my understanding from using the Brave browser. I should note that I'm working for a startup in this space that is pursuing a different model but I support any and all efforts to put the Internet economy back in the hands of creators and average people.

But then they can't use the payment for viewing ads and unclaimed tips for marketing their own product...

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