Please stop saying things like this. Ironically, this is a "HN-ism". It is first a misunderstanding of people, and secondly a misunderstanding of privacy.
People care about their privacy when it comes up. Until people start being personally impacted, not much movement will happen. Saying "your facebook data was leaked to some analytics firm" is not going to trigger much panic. Saying "your credit card was stolen by hackers" would, which is why people reacted much more voraciously to the Target breach, than Facebook.