Philip Morris and the “Juicero” of Vapes

It may sound ridiculous but consider this: most cigarette users looking for harm reduction have already tried e-cigs and found them unfulfilling. This product, even if a hackjob, has already achieved success internationally.

Reynolds tobacco brought something like this out in the Eighties. It was a heated tocacco system called Premier that you could smoke indoors.

It famously flopped because the cigarettes tasted distinctly like farts.

The failed launch featured quite heavily in Barbarians at the Gate, which tells the story of Reynolds' leveraged buyout by KKR, the largest ever at the time.

Forget vaping and heated tobacco, and get Allen Carr’s, The Only Way to Stop Smoking Permanently second hand on Abebooks for less than a pack of cigarettes. It makes sense and works.