I am personally grateful for every blog which does not go out of it's way to follow "standard typographic rules" because so many of them end up looking identical.
The lack of knowledge (or care) about basic typography is particularly surprising among web page creators (one of the groups of people that produce more written texts currently). This hurts everybody in many unexpected ways. We enjoy gray text over white background for some reason, jumpscare videos playing suddenly when you enter a web page, diminutive fontsizes by default guaranteeing to damage your eyes, and too long lines of text that are just the incorrect way to do it (but nobody cares).