And in the meantime Samsung's credibility will sank. I don't buy it that they did it to showcase the technology. They could have done the same with a prototype showcased to a selected few. They went loud in order to awe the public and it blew in their face. Which sends the message that they don't really care about quality. Good luck the next time they'll try to sell a high-end phone. Perceived value is very important for a company's image.