We've seen a similar phenomenon with athletes, which drove us to create a sleep improvement app, called Rise Science (https://www.risescience.com), for athletes that tells them what to do to improve their sleep tonight based on science. It's currently being used by both professional and collegiate teams across the NFL, MLB, NBA, MLS, and NCAAF.
We're now taking what we've learned from athletes and adapting it so anyone can engage in a lifelong practice of healthy sleep. If you're interested in helping test the early beta version of our app sign up here: http://bit.ly/hacker-friends
(for those interested in similar studies, here's a related paper from a friend of Rise at Stanford, where they quantify the impact of less sleep on cognitive performance using web search interactions as a proxy: http://timalthoff.de/docs/althoff-2017-population_scale_phys...)