Two conflicting thoughts on that:

- If the big wholesale Xeon buyers and users qualify AMD chips and start buying a lot of them, Intel will find that landscape a lot more competitive, this is a more "sticky" market than OEM products for consumers.

- They could be betting that AMD will lose the plot again, as they've done throughout their corporate history, e.g. after the 486, and after K8. The OEM consumer market is less sticky and will trivially move back to Intel if they have competitive offerings.