This whole "influencer" IG culture is like fast food - no content or substance. It does seem like we may be hitting some kind of peak as people realize that devoting one's time to following random strangers' vain photos on the internet doesn't actually increase one's well-being.
And we are nowhere close to peak. Look at the hysteria developing on traditional media and social media for the pending "royal" birth.
But then again, who am I to judge. I'm on a social media complaining about social media.
I absolutely and completely disagree with you here. 99.99% media is filler? Just look over the things you read through out the day and tell me it doesn't have more substance than a picture of a girl in an obscure outfit captioned "it's cold outside today".
Today I read about game of thrones theories about newest episode, read news about a terrorist being stopped in France, upcoming events in my town, checking what people selling on facebook market and what's the current employment state in crypto world etc. etc. I can actually explain substance and value in all of these posts. Can you explain value in the instagram post? Other than some questionable social-well-being-acceptance pseudo-science?
To claim that 99.99% of all media and social media is like the absolutely absurd instagram influencer posts is just completely and utterly silly.
On the other hand, in a free market/world people are free to do whatever they want and follow whomever they find interesting. So, maybe it's just another "phase" of human evolution in the bigger scheme of things; one that should be experienced by a few generations in order for them to really realize what's important and what's not.
Ask yourself this: how were all these foods invented thousands of years ago? People probably died of suddenly eating something they were not supposed to consume, and through trial-and-error, they finally realized what's healthy for them and what's not. The "Influencers" thing is just like that, only this time it deals with peoples' minds rather than their bodies.