Maybe people don't want to watch exclusively Netflix's originals. I personally wish there was a UI feature to just hide all of Netflix's own crap and show me what else they have. Of course that feature will never exist.
If you don't mind, do you generally go with labels rather than attempting to judge goods/services on their innate qualities?
Seems like one could download a list of all Netflix content somehow and filter out their self-financed stuff? Would be a bit clunky.