Another interesting contrast:

- the media industry's "lost revenue" is actually driving more demand - because those that pirate the media talk about it, and the word of mouth gets around - and legimitate purchases follow. "there's no such thing as bad news".

- the luxury industry's "lost revenue" is actually reducing demand - actual rich people don't want to buy the authentic $10,000 purse anymore, because all the poor people have it already...