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If a single entity controls the platform for it, a programming language is effectively owned. For all practical purposes, Apple owns the platform for Objective-C. If more apps are developed using a cross-platform standard like HTML5 than a single-platform like iOS, that reduces lock-in, so why would Google or Apple want that? That Google want HTML5 to succeed (despite their own Android platform) is pretty much given. The author, however, is arguing that Apple also wants HTML5 to succeed. Why? To prevent another platform from successfully competing with iOS, so that Apple can continue to offer the best user experience.

I don't think most people who use the term know what HTML5 is. Most of the time they simply mean "a rich JavaScript + HTML + CSS application" regardless of whether or not it uses the new features actually in HTML5.

At least "AJAX" was a new term, not one with an actual meaning that was co-opted for a different use.

Oracle seems to hold that position too.