Low carbon production has higher marginal costs and tend to be small farmers which is the group that suffer first when prices drops.

The high carbon beef is basically all import here in Sweden, and there is no deforestation issue from farming. From a environmental perspective we actually need more open fields to maintain bio diversity.

When climate aware people stop buying beef the ratio of imported beef increase. In last few years we have actually seen an decrease in imported beef, which has been attributed to more awareness of low carbon beef vs high carbon beef. People buy more local and significant less imported. Locally produced beef cost between 2-4 times as much as imported, which naturally impact how much people buy.