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From the cloud perspective Azure has a better privacy pitch than AWS has.

Amazon is currently expanding into markets at such a rate everyone is afraid their market will be next. Microsoft currently is staying in their lane. If someone is going to be invading my privacy I'd rather it not be a direct competitor.

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What does expanding its product portfolio have to do with privacy?

I don't want my data in the hands of my competitors. Amazon is either competing with or threatening to compete with a wide range of organizations.

Whether you are using Azure or AWS, if you’re concerned about your data, you should be encrypting it with customer managed keys.

Netflix is AWS’s largest customer, even though it competes with Amazon Prime Video.

Encryption doesn't hide everything. For example, Amazon could estimate the geographical location of everyone watching Netflix and use that information to determine optimal billboard advertisement locations for it's advertisement campaign.

Netflix's video streams are delivered from devices installed at ISPs.

Their most valuable data: what is being watched, where, by whom, is hidden from Amazon.

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