And how many times would you care to have seen pictures of him, or heard anything about him? Probably zero. So it isn't exactly entirely voluntary, right?
So yes, entirely voluntary.
Now, if you'd like to argue that I was "forced" to encounter information by talking to someone I know, then you're going beyond even trying to make victimization out of exposure to media and just showing yourself to long for a hermitage. :)
So it seems voluntary enough.