1) a porn site with porn ads which is not a sexy business to be in -- at best it is a lifestyle business.
2) a site providing tools to small porn businesses ( i.e. creators of adult content ) for money which has a very limited growth and is a tough market
3) a site charging users for access to edgy content
None of this so far has been a multi-billion dollar entreprise.
It shouldn't even be difficult for Tumblr to enforce a separation between the two—a hard requirement for any blog that hosts adult content to be marked as such, and blogs with adult content only get ads from advertisers who have explicitly indicated that they're OK with that.
Now, granted, it may still not be a multi-billion-dollar enterprise. I don't know much about the economics of ad impressions. But that doesn't mean it can't be profitable.
Most of the cost and page views on Tumblr came from NSFW. Everything else was a really long tail. It costs more money to monetize the long tail than the long tail can be monetized for.
> It shouldn't even be difficult for Tumblr to enforce a separation between the two—a hard requirement for any blog that hosts adult content to be marked as such, and blogs with adult content only get ads from advertisers who have explicitly indicated that they're OK with that
Advertisers for non-explicit content to not want to be associated with non-clean content whatever that not clean content may be. Tucker Carlson is much cleaner than "daddybeatshisproperty" and there are successful campaigns to pull P&G and its likes ads from Fox News. Now imagine "Dirty Mouth, clean it up!" ad next to ... well... something something in your mouth. The screen caps of that would be on youtube in half and hour and on all TV channels by the evening news. There's no way Mars, Inc would be Ok with that hit and they are rather edgy in their commercials: https://www.youtube.com/watch?v=Bxmkiy9txBE
> Now, granted, it may still not be a multi-billion-dollar enterprise. I don't know much about the economics of ad impressions. But that doesn't mean it can't be profitable.
Right. So it at most a lifestyle business, not a multi hundred million dollar operation.
P.S. Reality does not care about downvotes. Tumblr lost money since its inception because it cannot get enough ad money to coverts its costs. And it cannot get enough ad money because of its content, not because there's no ad money.
Do you have sources for that? Because from what I know, I think that's unlikely.
Based on what's happened since December, it seems like the number is closer to 30%. Now, that's still quite significant, but it's a long way from "most".
> The screen caps of that would be on youtube in half and hour and on all TV channels by the evening news.
That also seems quite unlikely. It might make it to YouTube, but it's unlikely that it would make much of a stir; certainly not enough to get on the evening news.
> So it at most a lifestyle business, not a multi hundred million dollar operation.
Does that mean that it doesn't deserve to exist?
Hired a couple of their SREs
> Based on what's happened since December, it seems like the number is closer to 30%. Now, that's still quite significant, but it's a long way from "most".
Tumblr has a boatload of porn. They barely killed half of it if based on random samples some of their competitors did before and after the great purge. The biggest change is that they started to kill ability to re-share old porn content but re-uploaded copies of the same old porn still show up.
> That also seems quite unlikely. It might make it to YouTube, but it's unlikely that it would make much of a stir; certainly not enough to get on the evening news.
We see the outrage playing out daily in the news. If Pepsi ends up in a hot water with the ad featuring Kandall giving a soda to a cop one does not need to be a genius to predict what happens in a case of Orbits ad next to a porn video.
> Does that mean that it doesn't deserve to exist?
It deserving to exist is irrelevant. Someone needs to fund it or make enough money to make it worth to them.
Those users probably consume some safe content.
Unprofitable eyeballs leaving decreases the losses, making a business more valuable.
> https://arstechnica.com/information-technology/2019/05/pornh...
However, the porn spambots still keep popping up periodically, and there are still loads of Nazi/alt-right blogs that Tumblr doesn't seem to have any intention of doing anything about.
* Tumblrs that weren't marked adult got marked as such by their new algorithm. This included the text-only official announcement post itself.
* The actual block was done by turning on safe mode for all users, and removing the toggle from the settings page. For a short time, some people were supposedly able to turn in back off by adding that setting back to the POST manually.
* The setting doesn't affect your dashboard, so you can still see new posts by those you follow, even though there's no way to browse to their page directly.