Maybe if they didn't send letters masking as police enforcement trying to bully you into paying for tv license you don't need, people would be more welcoming towards using their product.
[0] https://www.tvlicensing.co.uk/about/foi-about-tv-licensing-A...
I'd much rather the money that I (willingly) pay for my home TV license went towards improving content and broadcast infrastructure than going straight into the pockets of utter scum like Capita.