Because more people choose to eat McDonalds burgers than the local dive bar burgers, does this mean McDonalds has a monopoly on burgers?
Because more people choose to eat McDonalds burgers than the local dive bar burgers, does this mean McDonalds has a monopoly on burgers?
My local dive bar can serve me burgers whether it has a customer base of 1.000 or 1.000.000. A social network, however, cannot function without hundreds of millions of users. Otherwise it's an anti-social network.
As a result I can post my video to DailyMotion instead of YouTube but how am I going to build a following without engaging with Facebook, Instagram, or Twitter?
These networks require mass user engagement to be effective which precludes a myriad of competition. I don't think breaking these companies up as Elizabeth Warren suggested is the correct solution because it fundamentally handicaps their ability to function. But I think there does need to be regulation around how they do business which sadly does not exist.
I think the point is yes there are alternatives however given the size/reach of FB, YT, and twitter even those alternatives really aren't competing with them. They own the market share for what do and even many of those alternatives (ie mastodon) post on twitter or FB news or service updates. I'd say the alternatives don't even make up 5% use over FB, YT, or twitter.
Is it a monopoly in the normal sense of the word probably not, but the issue remains that alternatives are niche and truly don't directly compete. I think though as things like people being banned, creators being demonetized or the numerous other things that have happened in the last year to show users of these platforms the problems; we might see these alternatives pick up ground as these people with followings and clout get kicked off or decide to find alternatives. They get too big for their own good and in the process they will end up fragmenting their communities causing some to take alternatives serious.